Out of the 4 billion plus internet users across the globe, more than an 80% use their mobile phones to access the web. This number can go higher in the case of developing countries like China and India. This is exactly why web developers and website traffic managers insist that you need to make the transition from a regular website to a mobile friendly website as soon as possible. One thing that drives mobile traffic to your website if definitely the Google search results. These days Google clearly classifies websites based on whether they are mobile friendly or not. Mobile users, when they search for something on Google, get clear indications as to whether the particular website they are trying to assess is mobile friendly or not. Understandably, this can have quite a huge impact on the web traffic generated to a website.
So how do you make sure that Google considers your website mobile friendly? Many people would tell you to go for Responsive design. It can help up to an extent, but will that be enough? Here are some ways to know whether your website comes under Google’s mobile friendly tag.
You can start with a site: domain.com search on Google from your mobile phone. Now, check for the mobile friendly tag in your popular pages. If the tag is displayed by Google, other people can see it too and you are good to go. This method requires no additional tools. You can make sure on your own if your methods to ensure mobile friendliness of your website has worked or not.
Many web designing companies’ fine tune your website into a responsive website but more often than not, it is rendered useless due to incompatible inclusions. For instance, if a video on your webpage is embedded using Adobe Flash, chances are that majority of mobile users cannot view due to obvious incompatibility issues. Or certain links placed too close together makes it difficult users to tap on them individually. Users don’t spend much time on any website that is too difficult or complicated to use. They prefer it simple and hassle free. So even if you have a responsive design for your website, these drawbacks may prevent Google from marking your website as mobile friendly.
Alternately, you can use the Google Webmaster Tools to ensure mobile usability of your website. This can be done by accessing Webmaster Tools – Search Traffic- Mobile Usability. This will display a list of your web pages that has been indexed by Google and requires urgent changes.
If this is too complicated for you, there is yet another simple method. All you need to do is use the PageSpeed tool. You need to copy paste your web URL in the input box and click on User Experience report under mobile. Any webpages that are not tagged mobile friendly or having some sort of issues is flagged red in the report. There are other tools that can help you find your website’s compatibility with different phones and different OS’s.